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George Lois pushing leotards with some 1960’s Advertising.
George Lois OnCreativity
Advertising is…
“Advertising at its best is any means whereby large numbers of people can be told good news about something to buy. Advertising is simply a wholesale method of human communication.”
Benjamin Sherbow - Effective Type-use for Advertising / 1922
Our Design Generation
While drinking my coffee — freshly shot out of the office Keurig machine and going through my ritualistic morning design blog routine, something dawned on me. Where the designers of yesteryear had greats like George Lois, Paul Rand, Saul Bass and several others, who does OUR generation (of designers) have?
The aformentioned designers were visionaries. They were pioneers. They were the “thinkers” of their generation and they still inspire many designers to this day.
So I ask you, who is OUR George Lois? Who is OUR Paul Rand? Can any designer of our day even touch the greatness of these legends?
Something to think about. Chew on it for a bit and get back to me.
via fastcodesign.com
Often billed as the original Mad Man, George Lois could also be called advertising’s original Bad Boy. Starting in the ’50s, he dished up in-your-face campaigns for the likes of VW, the Four Seasons restaurant, and MTV. Never one to pull a punch, the adman channeled his brash attitude into some of the most provocative images of the 1960s, including now-legendary Esquire covers that took on issues of race, the Vietnam War, religion, and feminism.
Lois takes the same no-holds-barred approach to sharing his own pearly wisdom. In Damn Good Advice (for People with Talent!), from Phaidon Press, the king of the one-liner offers some inspiring pointers on how to create—and sell—the big ideas while holding fast to some moral integrity. Here, we’ve collected 10 of his finest gems.
feul:
Some amazing illustrated poster designs by Allan Peters for the Target Summer 2012 Campaign. These prints convey such a perfect summer feeling with rich colors and typical summer elements.
via designinstruct
Feedback is a crucial part of the process for designers – it’s how you get better and how you can better meet your clients’ needs. Unfortunately, it’s also one of the toughest parts of the job! How do you handle feedback that you disagree with? How do you tactfully criticize a clients’ idea to help them get a better end product? Unlike tweaking a graphic or enhancing a photo, you’re dealing with people, and that means being conscientious with your thoughts, ego, and emotions
